JOE CARR
strategy director
Google / Chromebook's Adulthood
THE IDEA
An animated series translating wisdom from Gen Z icons into visual stories. Grounded in "Powerful Simplicity," it offered no-frills advice for navigating adulthood, integrating the product into narratives that felt helpful rather than heavy-handed.
Season 2 delivered 26.9M views and became Chromebook’s most "Liked" campaign ever, successfully shifting affinity and converting students into a loyal young adult base.
THE IMPACT
THE TENSION
Chromebook dominated education, but students outgrew the brand at graduation, associating the devices with schoolwork rather than adult life.
THE STRATEGY
Created a branded content platform to bridge the gap between graduation and "real life." We pivoted Chromebook from a utility to a 'life enabler' by partnering with Gen Z icons to tackle taboo topics like financial anxiety and mental health.
Select Episodes
KEKE PALMER
The actor discusses the importance of creating boundaries, practicing mindfulness, and putting yourself first.
John wall
The NBA player talks about losses, wins, and role models he's found on his path to adulthood.
Kali uchis
The artists shares how she creates music that is true to herself, no matter what others think.
Rico Nasty
The artist opens up about self-doubt, environmental stress and overall mental wellbeing.
Jeremy Lin
The basketball star shares the difference between happiness and joy.
michaela jae
The actor discusses real representation in storytelling, and why lifting up different voices is important.